Hello! I'm Thilini Pabasara

A Digital

Developer

Based on Sri Lanka

My Services, Design that resonates with you

WordPress Website Development & SEO

Creating responsive, user-friendly websites using WordPress, while implementing Search Engine Optimization strategies to improve search rankings and drive organic traffic.

Search Engine Marketing & Social Media Advertising

Managing paid search campaigns on Google Ads and running targeted ad campaigns on Facebook Ads to boost visibility and increase conversions.

Social Media Management & Digital Marketing

Managing social media channels, creating engaging content, and executing digital marketing strategies to enhance brand presence and grow audience engagement.

Analytics & Performance Optimization

Analyzing website and marketing campaign performance using tools like Google Analytics and Microsoft Clarity, providing insights and recommendations to optimize user experience and conversions.

Building Tomorrow’s Digital Presence, Rooted in Creative Vision and Innovation

I’m a Senior WordPress/Digital Developer with over 6 years of experience in creating engaging online experiences. My journey started with a strong interest in design and technology, leading me to develop and maintain responsive websites using WordPressHTMLCSS, and JavaScript.

I enjoy diving into digital marketing strategies, including advertising, that boost online visibility and drive engagement. I’ve worked on effective SEO techniques to help websites rank better and manage social media channels to amplify brand presence and connect with audiences.

Recently, I’ve jumped into freelancing on platforms like Freelancer.com, where I provide tailored digital solutions, including impactful presentations and marketing materials that align with clients’ goals.

Feel free to explore my portfolio to see how I can help elevate your digital presence!

My Experience, Transforming ideas into reality

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Freelance Digital Marketing &
Web Development Specialist

|  Freelancer.com & Dezign24x7

  • Provided digital marketing and web development services, creating responsive websites, managing SEO tasks, and delivering tailored digital solutions to enhance clients’ online presence.
  • Designed high-impact marketing materials, including presentations, promotional graphics, and website assets, ensuring alignment with clients’ brand guidelines and business objectives.

    ‘Verified Preferred Freelancer’ on Freelancer.com, recognized for delivering high-quality work and maintaining top client satisfaction.

Mar 2024 – Today

Senior Digital Developer

| MiHCM Solutions Pvt Ltd, Sri Lanka

  • Developed and maintained all company websites using HTML, CSS, JavaScript, WordPress, and PHP, ensuring responsive and user-friendly designs that aligned with the company’s brand and objectives.
  • Collaborated with designers to translate wireframes into functional, cross-platform web pages, while managing back-end infrastructure (API integration, updates, security) to maintain performance and functionality.
  • Led digital marketing efforts, including content calendar management, social media monitoring, and optimizing campaigns on Google Ads and Facebook Ads, while managing Google Business Profiles to boost local visibility and search rankings.
  • Implemented and analyzed SEO strategies, using tools like Google Analytics and Microsoft Clarity, providing recommendations to improve online visibility, user engagement, and conversion rates.
  • Resolved technical issues promptly to minimize downtime and ensure seamless user experiences across all digital platforms.

Oct 2022 – Mar 2024

Junior Web/Graphic Designer

| MiHCM Solutions Pvt Ltd, Sri Lanka

(Mandatory 4-year internship under a university-company scholarship agreement while pursuing studies.)

  • Assisted in developing and maintaining company websites using HTML, CSS, and WordPress, ensuring responsive and visually appealing designs.
  • Supported senior developers by implementing front-end designs from wireframes and mockups, ensuring consistent user experiences across digital platforms.
  • Created visual content for digital marketing campaigns, including social media graphics and promotional materials, in line with brand guidelines.
  • Contributed to SEO efforts through keyword research, on-page optimization, and monitored social media channels to support overall digital marketing strategies.

Oct 2018 – Oct 2022

My Journey, Building Knowledge for Success

University of Westminster, UK

BEng (Hons) in Software Engineering, First Honors

2018 – 2023

Anula Vidyalaya Nugegoda, Sri Lanka

GCE O/L & GCE A/L in Commerce Stream

2009 – 2017

Google Certified Expertise,
Driving Impactful Digital Advertising Solutions

01.

Google Ads Search Certification

2024 – 2025

02.

Google Ads Display Certification

2024 – 2025

03.

Google Analytics Certification

2024 – 2025

04.

Foundations of AI-Powered Search Ads for Strategists Certification

2024 – 2025

My Projects, Where creativity meets innovation

MiHCM Website Revamp

MiHCM.com is the official website of MiHCM, offering HR cloud-based solutions. The website serves as a key touchpoint for businesses to learn about MiHCM products and request demos.

2024

MiHCM SEM Strategy

MiHCM.com serves as the official website for MiHCM, a provider of HR cloud-based solutions. As part of a comprehensive digital marketing approach, my role involved initiating and managing Search Engine Marketing (SEM) strategies to enhance online visibility and drive targeted traffic.

2023

MiHCM SEO Strategy

MiHCM.com serves as the official website for MiHCM, a provider of HR cloud-based solutions. My role involved leading the Search Engine Optimization (SEO) strategy to boost the website’s organic search visibility, ensuring higher rankings for key HR-related search terms.

2023

have project

in mind?

Let's work together