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MiHCM Search Engine Optimization Strategy
MiHCM.com serves as the official website for MiHCM, a provider of HR cloud-based solutions. My role involved leading the Search Engine Optimization (SEO) strategy to boost the website’s organic search visibility, ensuring higher rankings for key HR-related search terms. This included optimizing technical SEO, managing on-page elements, analyzing user behavior, and refining strategies to drive qualified traffic and improve overall site performance.
Project Detail
- Duration: July 2019 – March 2024
- Platform: Google Search
- Target Regions: South Asia (Sri Lanka, Bangladesh) and Southeast Asia (Malaysia, Indonesia, Philippines, Singapore, Thailand, Cambodia, Myanmar), Global
- 12 January 2024
- Web Development
2024
About this project
I managed the Search Engine Optimization (SEO) efforts for MiHCM, focusing on enhancing organic visibility, driving qualified traffic, and improving search rankings across key regions like Sri Lanka, Malaysia, and the Philippines. The objective was to position MiHCM prominently for relevant HR software and payroll system queries to attract potential customers.
Project execution
- Conducted thorough keyword research and analysis to identify high-value terms related to HR and payroll software.
- Optimized on-page elements (meta tags, headings, and content) and ensured the website’s technical SEO was up to par, including fixing site speed issues and optimizing mobile responsiveness.
- Improved organic rankings for key target keywords such as “HR software”, “HRIS systems”, and “payroll system”, achieving higher visibility in Google search results.
- Leveraged Google Search Console and Google Analytics to monitor website performance, track keyword rankings, and analyze traffic trends.
- Increased organic traffic by 25% within the first 6 months through effective on-page and off-page SEO strategies.
- Collaborated with the content and design teams to improve internal linking and ensure content was optimized for search intent.
- Utilized Microsoft Clarity for behavior analytics, identifying user pain points and optimizing the site for better engagement.
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